50 simple things to save the Earth

Two interviews of note on the Sierra Club Radio episode from May 3: Robert Reich, Clinton’s Secretary of Labor, discusses his recent book Supercapitalism, and John Javna, author of the original 50 Simple Things You Can Do to Save the Earth, talks about the newly updated version of the book.

Javna

The interview with Javna is refreshingly candid. The original book came about as environmental issues were making news in the early 1990s, and Javna saw a need to outline steps that individuals could take to make a difference. The book was intended, Javna says, to be an entry point to environmental activism. Although many–including Sierra Club radio host Orli Cotel–took it this way, a far more sinister thing also happened: corporate polluters were able to latch on to the idea of individuals taking action and transformed that into the idea that individual lifestyle changes were the only steps that needed to be taken. If there are 50 simple things you can do to save the Earth, then saving the Earth means doing the 50 simple things, and not, say, addressing mountaintop removal or clearcutting or pesticide runoff or any number of other issues for which the solutions are beyond the 50 simple things. The message was that our major environmental problems were the fault of individuals, or at least the fault of those individuals who hadn’t done the 50 simple things to save the Earth, and not the fault of the large corporate polluters.

As one might imagine, Javna was quite dismayed to see the rise of the notion, which he acknowledges he had unwittingly abetted, that doing the simple things outlined in his book was somehow equivalent to solving our most pressing environmental problems. He knew full well that many of the steps–for example snipping the rings of a six-pack holder–were largely gestures that were more about raising consciousness than solving problems. And so his cynicism took over; he stepped away from environmental activism, moved away, and focused on raising his family.

The spark for the new edition came when his daughter asked why they didn’t compost anymore¹ and after a bit of introspection came to realize that individual actions were, in fact, a crucial part of environmentalism. But the task wasn’t to disseminate random eco-tips, but rather to foster a shift towards a culture of sustainability. Instead of tips, the new edition of the book is organized around 50 issues (beginning, regretfully, with electric cars), with a variety of actions for each issue. The hope is that readers will become more deeply involved with an issue, taking on progressively more involved actions. 

A brief look at the online table of contents reveals a disappointing stance on transportation and virtually nothing about urban form. Train travel makes it, but I can’t find much about walking or bicycling or density. Perhaps I’ll review the book here at some point.

Reich

What I thought the most intriguing about the Robert Reich interview was his point was that the environmental movement (and, one presumes, other issue-focused progressive causes) needs to see itself not as narrowly focused on environmental issues, but as part of a broader progressive movement that’s working to improve the quality of life for all people in the country and planet. I find a similarity between this and the argument that Markos Moulitsas (kos) of DailyKos makes: that for each arm of the big progressive tent to keep considering only their own issues, with blinders on for other progressive causes, is short-sighted and self-defeating.

Perhaps the best illustration of this came after the 2006 election, when Sierra Club executive director Carl Pope sung the praises of the new Democratically controlled Congress, for example that changes in committee leadership would allow many more pro-environmental bills to make to the Senate floor for votes. The ironic bit is that this change in leadership happened only because Sierra Club² endorsed  Republican Lincoln Chafee lost; had he won, the Republicans would still control the Senate and the chair of the Committee on Public Works and Environment would be Republican James Inhofe instead of Democrat Barbara Boxer. Whatever Chafee’s votes on environmental issues were, he still implicitly voted for leadership that included Inhofe and a host of other anti-environmentalists. In an era when the distribution of support for strong environmental protection is not equal between the political parties, the leadership mindset that a candidate supports is at least as important as any particular vote. If the environment wins because Sierra Club endorsed candidates lose, then something’s wrong with the Sierra Club endorsement process. 

Now, kos is talking about elections and Democrats, Reich is talking about issues, but both are asking us to consider our actions and support more broadly–kos for an issue-lousy Democrat, Reich for issues outside the environmental canon. And if we believe the popular trope that everything is connected to everything else, then this makes sense, because we can build on the synergy that happens with congressional majorities and a broader coalitions. The era of narrow focus and litmus tests should be ended.

1. This was an especially timely note for me, as I just bought a compost bin. [↩]
2. and League of Conservation Voters [↩]